From Cubicle to Limelight: When expertise meets media
Scientists often are either in the lab or at their desks researching, thinking, writing, reading, and analysing discoveries. What happens if their expertise aligns with current affairs in the media, such as the war in Ukraine and nuclear threats? How does their work change when they suddenly have to spend more time in talk shows than in the library?
Benno Zogg and Névine Schepers – scientists at the ETH Center for Security Studies – talk about balancing media appearances with their work on Eastern European History and Nuclear Power. They also discuss how they communicate complex content and navigate short answers to big questions.